The Book

GO BIG OR GO F*CK YOURSELF is a memoir about building a life not through perfect planning, but through curiosity, craft, courage, and the willingness to try. From small-town Maine to the big city life of Chicago, Kevin Ladd traces the winding road of a life shaped by creativity, hard work, determination, forgiveness, and the firm belief that joy is something you must seek, not something you wait for.

With humor, honesty, and an eye for the meaningful details in ordinary moments, Ladd reflects on the lessons earned in workshops, backroads, kitchens, garages, and late-night conversations. This book is a warm companion for readers who crave authenticity, creative spark, and the reminder that it’s never too late to choose a fuller, braver life.