Go BIG

The Earnest Pursuit of Personal Growth

“I wanted to tell u I’ve been using the “why not” philosophy (from your last chapter) a lot lately as we navigate launching [our son] to NYC to start his post-college life and with [our other son]’s endeavors. It works for oneself as well as a parenting of older “kids” strategy! Thank you.” – A reader and parent

#1 Best Seller on Amazon in THREE Categories

Go BIG is a memoir about building a life not through perfect planning, but through curiosity and the willingness to try.

From small-town Maine to the big city life of Chicago, Kevin Ladd traces the winding road of a life shaped by creativity, hard work, determination, forgiveness, and the firm belief that joy is something you must seek, not something you wait for. With humor, honesty, and an eye for the meaningful details in ordinary moments, Ladd reflects on the lessons learned in workshops, backroads, kitchens, garages, and late-night conversations. This book is a warm companion for readers who crave authenticity, creative spark, and the reminder that it’s never too late to choose a fuller, braver life.